About us

Who We Are

The SME Capital Consultancy Firm

What We Do

We Fast Track SME Business Growth

Our Vision

Be Asia's Silicon Valley

Our Mission

Develop A+ Companies & Capital Entrepreneurs

Our Aspiration

Develop 300 IPOs & Establish 300 Education Foundation

Our Milestones

Our Milestones


PIF Capital was Established

  • Launched Malaysia market
  • Launched Capital Community (Capital Resource & Education with Silver, Diamond & Platinum membership)

Launched Indonesia & Philippines market


Started Capital Consultancy with the Launch of SME Accelerator Programme (SAP)


Market Presence in 10 markets


Started IPO Projects Delivery by Antz Capital

  • Started Channel Partner Division, Expansion into Asean Markets
  • Completed over 80 SA.
  • Completed over 120 Equity Funding + M&A Projects
  • Accumulated over SK Silver Members, 1,5K Diamond Members, 200 Platinum Members

What We Believe

At PIF Capital, our VISION is to become Asia's Silicon Valley and empower SME business owners in the region to become global billionaires.

Our MISSION is to develop A+ companies and Capital Entrepreneurs by helping SME business owners transform their companies into valuable, profitable, and sustainable enterprises, even in volatile market conditions. We believe that tapping into the capital markets is key to unlocking growth potential for SMEs.

Through our capital expertise, resources, and support from our community, we empower SME business owners with the knowledge and strategies of Capital Entrepreneurship to fast-track their business growth.

Our ASPIRATION is to develop 300 IPOs and establish 300 foundations. At PIF Capital, we value the concept of "Pay It Forward" and believe that a valuable business is not just one that benefits its customers, but also one that contributes to the well-being of communities in need.

Our Approach

We provide a holistic framework of strategies and tools which we can use to fulfil our clients’ different needs for growth at various stages of their business.

Most entrepreneurs grow their business with either their own savings or sales proceeds. However, this is not sustainable especially when your sales get affected by unforeseen economic downturns. Planning ahead, having an equity financing plan is one of the options where you can use Other People’s Money (OPP) to finance your business; having a continuous inflow of equity funds.

Do you know that in the capital market, you can determine the value of your business based on your projected profits? The term of measurement is called the price earnings ratio (P/E ratio), which is the value of a business divided by its profits after tax.  (not about valuation)

Most companies use an attractive pay package to attract and retain their management talent. At PIF Capital, we go one step further: we help you design a scheme that not only recruits, retains and rewards your talent. We also help you develop them into committed and competent talents to potentially become your business partners.


As the founder of your company, how do you set your company up for success in the next 3 to 5 years? We will provide the tools and strategies to map out a growth plan that will potentially pivot your business with an inflow of sufficient equity, the right talents and growth strategies.

Our Consultants

Our team of experienced consultants is highly knowledgeable in business growth strategies that can assist you with equity fundraising, increasing profits, and maximizing your company's valuation to its fullest potential through tapping into the capital markets.


Jonathan Por

Chairman, PIF Capital

  • Serial Entrepreneur
  • Founder of Supreme Floors, Singapore no.1 retail wood flooring since 1995
  • Recipient of Singapore Prestige Brand Award 2007 / 2008
  • Asia Pacific Entrepreneur Award 2009
  • Spirit of Enterprise Award 2014
  • CFMAS Module 4 Certification 2015

Eythan Lim

Chief Executive Officer, PIF Capital

  • Over 20 years’ International experience
  • Nearly 10 years’ experience for C-suite Top Leadership
  • CCO of world no. 1 cable manufacturer
  • MD Asia Pacific, Europe Strategist, GTM, Business Scalability
  • Multiple hundred million USD revenue portfolio
  • MBA, University of Adelaide
  • SECA, council member

Kalene Tan

Principal Consultant, PIF Capital

  • Over 10 years experience in business development, capital consultancy and management
  • Regional Business Development Director, ASEAN
  • Regional Capital Consultant Trainer, Speaker, IPO2 & SME Capital Entrepreneurship (SCE)
  • Capital project consultant, SME Accelerator Programme (SAP) & Collaboration IPO

Pay It Forward

PIF Capital takes its name from the concept of "Pay it forward", a philosophy that emphasises the importance of helping others without expecting anything in return. This philosophy is at the core of our company culture and is the driving force behind our mission to help SMEs achieve their full potential.

We strongly believe in giving back to the community, especially those who are less fortunate. Since 2016, we have built three schools in Cambodia, and we continue to support educational initiatives that aim to empower young people and provide them with opportunities to succeed. We believe that education is the key to breaking the cycle of poverty and creating a brighter future for all.

We are committed to making a difference in the world and to helping others achieve their dreams. By working with us, SMEs not only gain access to the capital and resources they need to grow their business, but they also become part of a larger community of entrepreneurs who share our commitment to making a positive impact in the world.

Join us in our mission to build a better future for all, one business at a time. Let's pay it forward together.

Our Location
We are located at 20 Midview City, Sin Ming Lane, #06-60/61, Singapore 573968

Getting there by bus
Take bus 410 (G or W) or 52 from Bishan Bus Interchange and alight in front of Ai Tong Primary School. Midview City is just behind Ai Tong Primary School.

Getting there by MRT
The nearest MRT stations to Midview City are:
Upper Thomson MRT (TEL Line, Exit No. 2)
Bright Hill MRT (TEL Line, Exit No. 2)

How to get to Midview City by Car
Turn into Sin Ming Avenue from Upper Thomson Road or Marymount road.
Turn into Bright Hill Drive along Sin Ming Avenue.
Arrive at Midview City at the end of Bright Hill Drive.

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Contact Us

We love to hear from you - your plans on how to grow your business exponentially to realise your vision. Be part of our capital community so that we can support you in scaling your business with our ready pool of resources and platforms.

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